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Perspectives on building technology businesses from Cartezia

Nokia makes big move into location-aware services

Uday Phadke, 16 November 2007

Nokia has put the turbulent times of 2001-2003 well behind it, emerging as the leader in mobile, with steady year-on-year revenue growth from 2003 to 2007, while sustaining margins around 13%-15%. With 40% market share and a market capitalisation of €85 bn, backed up by 2007 revenues of €51 bn and profits of €7.5 bn (15.6%), Nokia is well placed to dominate the market for mobile services. In contrast, its nearest competitors, Samsung, Motorola and Ericsson, enjoyed an aggregate share of 35.6%. Nokia's new strategy is clearly to become the mobile internet platform of choice, and to become a dominant force in the provision of mobile services

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