Uday Phadke, 09 December 2009
The Media Industry is now in the throes of a dramatic crisis, which has been predicted (and ignored) many times but has now struck with a vengeance. The response of the media industry so far has been poor. Media companies need to re-shape their products and services, their business models, and their approaches to channels and distribution techniques. Those who do this and get it right will survive and prosper.