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Perspectives on building technology businesses from Cartezia

Unclouding the Cloud

Uday Phadke, 30 March 2009

The Cloud has become the latest marketing bandwagon for the Computing, Media and Telecommunications industries. New initiatives covering a range of technologies, services and business models have been conflated under this heading, with forecasts for dramatic growth in Cloud Computing and Services. The Cloud offers some significant new high-margin revenue opportunities but those building Cloud services need to be aware of the challenges in building and running profitable, scalable services, including multi-tenancy, service management and optimization and appropriate business models.

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