In spite of increasing consumption, the challenge of monetising online video content still remains as evidenced by the experience of YouTube and Hulu.
Arun Muthirulan, 10 March 2010
Two-thirds of the world’s Internet population visits social networking or blogging sites, accounting for almost 10% of all internet time, according to Nielsen net ratings. However, question marks surround the viability of the new networks’ underlying business models. One thing is certain: there...
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Richard Cawdell, 12 October 2009
The global economy seems to have survived the economic slowdown triggered by the collapse of the credit boom-driven asset price bubble. There are still some fundamental weaknesses in the global financial system, that could make any potential international expansion unattractive. What should...
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Arun Muthirulan, 14 September 2009
Disney’s investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google’s YouTube and Apple's iTunes service.
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Arun Muthirulan, 02 May 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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Michelle Wong, 26 April 2009