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Perspectives on building technology businesses from Cartezia

Changes in Advertising Market will dramatically impact Business Models

29 March 2009

Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive growth in online ad spending are now bracing themselves for the impending economic winter.

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