Skip navigation
Perspectives on building technology businesses and AcceleratorIndia from Cartezia

Overview of the Indian Wound Care Market

Friday, June 27, 2014

The global Wound Care market is expected to reach $23.5 billion by 2018 with a CAGR of 6.9% over the next five years. This growth is mainly attributed to increasing number of surgeries, rising prevalence of foot ulcers, pressure ulcers, and venous ulcers. Increasing patient’s awareness and demand, continuous improvements in wound care technologies, and innovation of new wound care therapies also driving the market. Reimbursement issues may restrict the growth of the global wound care market in certain geographies.

The US currently has the biggest share of the global wound care market followed by Europe, primarily due to rising chronic diseases, and increased patient awareness. The Asia-Pacific market, however, is witnessing significant growth, albeit from a small base. The rising numbers of diabetic populations across Asia- Pacific region are expected to contribute to this growth.

The wound care market can be segmented into the following categories:

  • Traditional Wound Care (sutures, staplers and staples)
  • Basic Wound Care (tapes, Dry dressings and cleansing)
  • Advanced Wound Care (films, foam dressing, collagen, hydrocolloids)
  • Active Wound Care (artificial skin and biological growth factors)
  • Wound Care Therapy Devices (pressure relief devices, electrical stimulation devices, negative pressure wound therapy device, ultraviolet devices, and electromagnetic therapy devices)

The Indian market is growing rapidly in line with other sectors of the Indian Healthcare market. The total market in 2008 was about US$200 million, but this has been growing annually at around 15% and the market is now estimated to be worth over US$400 million. Historically, traditional wound care techniques were a major part of the Indian market but this is changing significantly now. It is estimated that currently 20 million patients in India suffer from chronic wounds, with about 7 million suffering from diabetic ulcers, so advanced and active wound care is gradually becoming more important.

The Indian market is still heavily dominated by international players, with little effective competition from the smaller Indian companies, not just in terms of product development, but also in terms of distribution networks. The major international players in the Indian wound care market are 3M Healthcare Ltd., Baxter International, Covidien, ConaTec, Hartmann Group, Johnson and Johnson, Kinetic Concepts, Smith and Nephew, and Systagenix. Most of these multinationals own the marketing of their products and use multiple distributors to cover various regions of India. Distribution in India is becoming more organized but manufacturers still retain nearly 60% of the manufacturer’s retail price (MRP).

New Indian players are gradually entering the market but most are focusing on niches where they can innovate to compete on cost-effectiveness.  International players are also working actively with local companies; examples of such initiatives include the following:

  • Triage Healthcare Technologies, working in advanced wound management and negative pressure wound therapy
  • Dr L H Hiranandani Hospital in association with Innovative Healing Systems India provides comprehensive services dedicated to the provision of wound care and hyperbaric medicine. Innovative Healing Systems India is a hyperbaric and wound care enterprise associated with and managed by Innovative Healing Systems, U.S.A. based in Tampa, Florida Innovative Healing Systems India
  • ConvaTec, a developer of innovative medical technologies, conducted its first nurse course on Vascular Wound Assessment and Advanced Wound Management in its training centre located in Bangalore. This course is the first-of-its-kind conducted in India on Advanced Wound Management covering a wide range of topics that included: fundamentals of wound science, skin integrity, wound assessment and etiology, types of wounds, exudate management, infection control, factors affecting wound healing, progression of wound healing and selection of appropriate dressings to promote the healing process.
  • Narayana Health and ConvaTec have collaborated to establish an advanced wound clinic and limb salvage center at NH Health City in Bangalore. The Wound and Amputation clinic combines vascular surgery and wound care. This centre diagnoses the cause of wounds to prevent limb loss. Narayana Health and ConvaTec Advanced Wound Clinic and Limb Salvage Centre provides support and treatment for diabetic foot ulcers, pressure ulcers and venous leg ulcers.

The high-growth Indian market offers opportunities for international companies to grow their revenues provided they can find the right product expertise partners on the ground and crack the distribution challenge, especially as the tiered healthcare delivery system evolves significantly.