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Perspectives on building technology businesses and AcceleratorIndia from Cartezia

US passes milestone in switch to Digital TV

Saturday, January 12, 2008

More than 50% of US Households now own digital television sets, most with high-definition capability.  The digital TV milestone has been crossed a full year before the February 2009 federal deadline for US broadcasters to switch from analogue to digital broadcasting.

All the leading manufacturers are active in this market worth $25bn last year: Samsung, LG Electronics, Sony, Panasonic, Toshiba and Philips. Low-cost rivals to them such as US-based Vizio and Westinghouse also did well, with the market growing at over 10% in 2007. The market is forecast to grow even faster this year with the impending transition from analogue to digital, in spite of the slowdown in the US economy.

TV manufacturers are banking on the attraction of big flat-screen high-definition TV sets to hasten the digital transition. In terms of flat-panel technologies, LCD technology continues to take market share from plasma panels, and is now expected to be the dominant technology over the next 3 years.