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Perspectives on building technology businesses and AcceleratorIndia from Cartezia


Advertising, as a paid-for method of communications, covers the following areas:display advertising; sponsorship, covering spotlights, advergaming, content and section sponsorship, and sweepstakes and contests; e-mail; search, covering paid listings, contexual search, paid inclusion, and site optimisation; lead generation; classifieds and auctions; and rich media and video commercials.

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Disney's partnership with Hulu will change the rules in online video distribution

Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service. More »

Saturday, May 2, 2009

Can YouTube's quest for alternate revenue streams succeed?

With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that... More »

Sunday, April 26, 2009

Technology driven Digital Media and Marketing companies still attractive to investors

Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009. More »

Sunday, April 5, 2009

Content owners cannot rely on Ads to compensate for declining Music revenues

Falling revenue growth and pricing pressures mean that ad-supported business models cannot compensate for declining music revenues. More »

Tuesday, March 31, 2009

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