Advertising, as a paid-for method of communications, covers the following areas:display advertising; sponsorship, covering spotlights, advergaming, content and section sponsorship, and sweepstakes and contests; e-mail; search, covering paid listings, contexual search, paid inclusion, and site optimisation; lead generation; classifieds and auctions; and rich media and video commercials.
Disney’s investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google’s YouTube and Apple's iTunes service.
Arun Muthirulan, 02 May 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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Michelle Wong, 26 April 2009
Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009.
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Arun Muthirulan, 05 April 2009
Falling revenue growth and pricing pressures mean that ad-supported business models cannot compensate for declining music revenues.
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Sarita Jones, 31 March 2009
Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive...
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Reiko Uchida, 29 March 2009