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Perspectives on building technology businesses and AcceleratorIndia from Cartezia

Advertising and Promotion Technologies

Developments in technology over the past decade have transformed the effectiveness of advertising and promotion, both offline and online. Key areas currently include: technologies for advertising creation, placement and management; technologies to support dialogues with potential customers, including blogging; rich media; tools and techniques for closed-loop marketing and 'yield' management.

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Disney's partnership with Hulu will change the rules in online video distribution

Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service. More »

Saturday, May 2, 2009

Can YouTube's quest for alternate revenue streams succeed?

With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that... More »

Sunday, April 26, 2009

Technology driven Digital Media and Marketing companies still attractive to investors

Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009. More »

Sunday, April 5, 2009

Google announces its own $100 million venture arm

Google has created its own venture arm, Google Ventures, with an initial investment outlay of $100 million for 2009. Widely anticipated, this initiative firmly establishes Google in the ecosystem of entrepreneurs and start-ups keen to raise money in the current economic slowdown. More »

Sunday, April 5, 2009

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