Developments in technology over the past decade have transformed the effectiveness of advertising and promotion, both offline and online. Key areas currently include: technologies for advertising creation, placement and management; technologies to support dialogues with potential customers, including blogging; rich media; tools and techniques for closed-loop marketing and 'yield' management.
Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service.
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Saturday, May 2, 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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Sunday, April 26, 2009
Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009.
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Sunday, April 5, 2009
Google has created its own venture arm, Google Ventures, with an initial investment outlay of $100 million for 2009. Widely anticipated, this initiative firmly establishes Google in the ecosystem of entrepreneurs and start-ups keen to raise money in the current economic slowdown.
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Sunday, April 5, 2009