Developments in technology over the past decade have transformed the effectiveness of advertising and promotion, both offline and online. Key areas currently include: technologies for advertising creation, placement and management; technologies to support dialogues with potential customers, including blogging; rich media; tools and techniques for closed-loop marketing and 'yield' management.
Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service.
Arun Muthirulan, 02 May 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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26 April 2009
Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009.
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05 April 2009
Google has created its own venture arm, Google Ventures, with an initial investment outlay of $100 million for 2009. Widely anticipated, this initiative firmly establishes Google in the ecosystem of entrepreneurs and start-ups keen to raise money in the current economic slowdown.
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05 April 2009
The Cloud has become the latest marketing bandwagon for the Computing, Media and Telecommunications industries. New initiatives covering a range of technologies, services and business models have been conflated under this heading, with forecasts for dramatic growth in Cloud Computing and...
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30 March 2009