Advertising, as a paid-for method of communications, covers the following areas:display advertising; sponsorship, covering spotlights, advergaming, content and section sponsorship, and sweepstakes and contests; e-mail; search, covering paid listings, contexual search, paid inclusion, and site optimisation; lead generation; classifieds and auctions; and rich media and video commercials.
Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service.
Arun Muthirulan, 02 May 2009
Admob, the mobile advertising company has raised $15.7 million in third round of funding and claims it is now cash-flow positive. The funding was led by Sequoia Capitals Growth Fund and included Accel Partners. Sequoia also led the first $4 million round of funding and Accel led the company's...
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26 March 2009
Sony Ericsson, which is struggling with sluggish sales of its handsets, is launching a mobile music service shortly, to boost revenues and compete against Nokia. Sony Ericssons Play Now Plus service will only be available through mobile operators and will give subscribers access to millions of...
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24 September 2008
UK Government regulators have ruled that Phorm, which uses behavioural data to deliver targetted advertising will be allowed to run its ad serving system in the UK, but it will be required to adhere to a strict set of rules, including obtaining consent from users and providing a clear opt-out...
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17 September 2008
Aegis Group plc, the marketing communications group, has acquired US search engine marketing agency, Range Online Media. The acquisition price was not revealed but Range Online Media has gross assets of $12.0m.
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12 September 2008