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Perspectives on building technology businesses and AcceleratorIndia from Cartezia

Branding

Brands originated in the 19th Century with the first packaged goods and were seen as 'labels of ownership'. How brands reflect and engage customers and their aspirations is much more important today. Brands are now important and valuable assets, but they face new challenges in dealing with highly-connected and fast-moving digital markets. Brands are more likely to be successful if they are relevant to the target audience and aligned with core values.

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dezineforce SaaS dramatically cuts costs of engineering design

dezineforce, the UK-based Engineering Design, Simulation and Optimisation Service based on a SaaS business model has become the first global player to offer a fully integrated engineering design optimisation service which promises to transform the way in which designers work. The dezineforce... More »

Monday, November 24, 2008

Virgin Radio re-brands as Absolute Radio under new Indian owners

Virgin Radio is re-branding as Absolute radio, in the biggest change so far by its new owner Times of India since it bought the station for £53m from SMG in June 2008. The re-branding follows a decision by Times of India not to continue licensing the Virgin brand, which reverts to its owner... More »

Wednesday, September 3, 2008

Yahoo's yodel granted sound trademark in India

Yahoo's trademark yodel is finally and officially its own in India. The Indian trademarks office has granted India's first 'sound mark' to Yahoo's three-note Yahoo yodel. This will prevent other companies or individuals in India using the yodel, which is essentially a long-drawn Yahoo. More »

Tuesday, September 2, 2008

Isobar buys Russian digital agency AdWatch

Isobar, the digital agency owned by Aegis, has acquired a Russian company as it continues to build its presence in emerging markets. The acquisition of AdWatch, which is based in Moscow, makes Isobar one of largest digital agencies in the nascent but fast-growing Russian online media market. More »

Thursday, June 5, 2008

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