Consumers globally have now embraced the digital economy and helped drive the phenomenal growth in e-commerce. There are several ways of defining and segmenting consumers: different socio-demographic descriptions based on earnings, education, social class, life stage and occupation;age-based categories;techno-demographic categories based on the level of comfor with using digital technologies. All these approaches contribute in different ways to our ability to understand and predict the behaviour of consumers.
Indian companies are becoming more active in international Mergers & Acquisitions (M&A). The out-bound M&A activity has ranged from the occasional multi-billion dollar deal to a number of smaller deals. The activity has been across a number of sectors such as telecommunications, IT services, Oil & Gas industry, Healthcare and Biotechnology. The outbound M&A deals from India indicate that 2010 will see more action as Indian companies are looking to expand their global presence using M&A as a key component of their global strategy.
23 March 2010
In spite of increasing consumption, the challenge of monetising online video content still remains as evidenced by the experience of YouTube and Hulu.
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10 March 2010
Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service.
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02 May 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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26 April 2009
WiMax and LTE (Long Term Evolution) are shaping up as competitors to dominate the next generation of high speed data services for mobile customers. Although their origins are both in OFDM, these two emerging technologies are being promoted by rival camps aiming to establish the next industry...
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13 April 2009