We segment corporate customers in two different ways:Standard classification based on industry 'verticals' and 'sub-verticals';and separation based on number of employees, which provides very useful insights into procurement and usage behaviour, driven by organisational culture and dynamics. In some ways, corporate users have been slower in the adoption of new products and services enabled by the new digital revolution; for example consumers who use some multi-player online games use more sophisticated simulation tools than those available inside most companies! Products and services aimed at corporate users need to reflect:user consumption behaviour by individuals and groups of users;different channels to market; different business models models; and different perceptions of value and return on investment.
Richard Cawdell, Core Team Member, AcceleratorIndia, speaks at the Healthcare India 2013 event on July 3, 2013 on Indian Healthcare services market entry considerations.
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Friday, August 9, 2013
Dr Uday Phadke, Executive Chairman, AcceleratorIndia introduces RiffStream#Delhi.
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Monday, March 18, 2013
Daniel Lawes, Technical Director, presents the Smart Power Controller developed by South Downs Solar, as part of their work commissioning and installing PV solutions for Residential and Commercial customers in the UK.
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Monday, March 18, 2013
Ankur Lal, CEO of Infozech, presents the challenge for Telecom Tower operators in managing diesel fuel for gensets an alternate energy source and shares his insights gained by providing solutions.
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Monday, March 18, 2013