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Perspectives on building technology businesses and AcceleratorIndia from Cartezia

Customers and Users

Understanding how customers and users behave is crucial to the development of new digital products and services. Individual consumers behave very differently from corporate users; knowledge-focused users are different from both these groups.

Featured article:

Commercialising Innovation: A Radical New Approach

Innovation holds the key to sustainable commercial growth on a global scale. Unfortunately, there is no clear understanding of how such innovation is transformed into commercial and social value. Phadke & Vyakarnam set out a new structured approach to this challenge. More »

Sunday, May 20, 2018

Rethinking Strategy

Brief summary of a new approach to Strategy formulation, development and execution based on meso-economic Commercialisation Vectors More »

Thursday, July 27, 2017

Rethinking Cross-border Innovation

Our research has identified three generic cross-border challenges based on the Triple Chasm Model:Cross-border R&D or Technology Translation;Cross-border Chasm II Translation;and Cross-border Chasm III Translation More »

Thursday, July 27, 2017

Overview of the Indian Medical Devices Market

The Indian medical devices industry constitutes around 8% of the Indian healthcare sector and was worth about US$6.3 billion in 2013. The industry is highly fragmented with 65% of manufacturing attributable to SMEs and the higher-end of the market dominated by foreign manufacturers with... More »

Friday, June 27, 2014

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