Understanding how customers and users behave is crucial to the development of new digital products and services. Individual consumers behave very differently from corporate users; knowledge-focused users are different from both these groups.
In spite of increasing consumption, the challenge of monetising online video content still remains as evidenced by the experience of YouTube and Hulu.
Arun Muthirulan, 10 March 2010
Innovation in the Indian IT-BPO services industry has come a long way and has reached a tipping point as illustrated by the recently announced NASSCOM awards. The number of nominated and shortlisted companies was much higher than the previous years and much wider scope and scale of innovations....
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Arun Muthirulan, 08 March 2010
Disney’s investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google’s YouTube and Apple's iTunes service.
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Arun Muthirulan, 02 May 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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Michelle Wong, 26 April 2009
Pearson, the international education and information company, has bought Wall Street English, China's leading provider of premium English language training to adults, for $145m in cash.
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Michelle Wong, 16 April 2009