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Perspectives on building technology businesses and AcceleratorIndia from Cartezia

Customers and Users

Understanding how customers and users behave is crucial to the development of new digital products and services. Individual consumers behave very differently from corporate users; knowledge-focused users are different from both these groups.

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Rethinking Strategy

Brief summary of a new approach to Strategy formulation, development and execution based on meso-economic Commercialisation Vectors More »

Monday, July 3, 2017

Overview of the Indian Medical Devices Market

The Indian medical devices industry constitutes around 8% of the Indian healthcare sector and was worth about US$6.3 billion in 2013. The industry is highly fragmented with 65% of manufacturing attributable to SMEs and the higher-end of the market dominated by foreign manufacturers with... More »

Friday, June 27, 2014

Overview of the Indian Wound Care Market

The wound care market can be segmented into the following categories: Traditional Wound Care; Basic Wound Care; Advanced Wound Care; Active Wound Care; and Wound Care Therapy Devices. The Indian market is growing rapidly consistent with other sectors of the Indian Healthcare market. The total... More »

Friday, June 27, 2014

Indian Pharma: an industry in rapid transition

The Indian pharma market is in a state of rapid transition. Following the introduction of product patents, several multinational companies are expected to launch patented drugs in India, notwithstanding residual anxieties about compulsory licensing. The Indian market is also set to change with... More »

Friday, June 27, 2014

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