Distribution Structures and Channels are now in a great state of flux characterised by the simultaneous presence of three different models:Old-fashioned ‘conventional’ distribution of products down a tiered channel involving distributors and retailers; Hybrid forms of distribution for most products, based on mixture of digital and ‘physical’ methods; All-digital distribution, where no physical distribution and retail outlets are involved The precise distribution mix on the ground is heavily dependent on the type of Product or Service being sold. The boundary between Products and Services in Digital Markets is also starting to blur, driven by changes in Technology, Products and Business Models. The mix also reflects differences in regional and national environments, characterised by infrastructures, business practices and consumer behaviour and expectations.
Dr. Uday Phadke discusses innovation in business models and how it can help companies establish competitive advantage. He uses the examples of Getty Images and dezineforce to illustrate how business model innovation has helped these companies alter the competitive landscape.
12 April 2010
In spite of increasing consumption, the challenge of monetising online video content still remains as evidenced by the experience of YouTube and Hulu.
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10 March 2010
Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service.
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02 May 2009
Mobile content distributor IMI Mobile, based in Hyderabad in India is buying digital music distributor DX3 of London as a beachhead to push in to the European and non-mobile markets. The UK company distributes music to white-label platforms like that of UK broadcaster ITV. IMI's delivery...
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25 March 2009
Warner Brothers Entertainment will release its films online in South Korea before they are released in the country on DVD, in a major break from the established Hollywood distribution model which could lead to a big increase in movie downloads. The film studio, which is part of Time Warner, has...
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15 October 2008