Digital technology has had a big impact on the creation of films, ranging from the latest cgi(computer-generated imagery)techniques to user-selectable alternative plot lines and narratives. Developments in technology also offer enormous potential for the creation of a wide range of new formats and associated interactive services, which can support advertising and merchandising. But the biggest impact is in the distribution of films, with big changes in 'release' windows, channels and pricing. These in turn have created both 'upstream' and 'downstream' challenges in dealing with content and performance rights issues, where existing contractual frameworks are now inadequate.
Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service.
Arun Muthirulan, 02 May 2009
Eqal, the new name of the production company behind the pioneering online video series Lonelygirl15, has received $5 million in funding from various investors to develop more shows beyond its first franchise and KateModern in UK.
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21 April 2008
Apple's multi-prong strategy, hatched in the tough times from 2001 to 2003, is now paying off handsomely. In those difficult days when revenues stayed stubbornly flat, and margins hovered around zero, Apple re-invented its core Mac range of computers, and launched the iPod and iTunes to become a...
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31 March 2008
Blue-ray is now set to become the industry standard for High Definition DVDs after Toshiba withdrew its HD-DVD format following decisions by the majority of the Hollywood studios to back Sony's format. The industry hopes this will lead to a surge in DVD sales but High Def currently accounts for...
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19 February 2008