The Indian market is growing dramatically now, and the digital market is also forecast to mirror this growth, albeit starting from a low base. Dramatic increases in infrastructure investment, both public and private, coupled with a rapidly growing middle class and a high savings ratio, make this a very attractive market for digital services, and foreign equity funds are flooding into the country. The relatively low penetration of online connectivity so far, however, means that the adoption of new digital services may be different from European and North American markets. Understanding distribution models, consumer behaviour, and commercial models will be crucial for success.
Innovation in the Indian IT-BPO services industry has come a long way and has reached a tipping point as illustrated by the recently announced NASSCOM awards. The number of nominated and shortlisted companies was much higher than the previous years and much wider scope and scale of innovations. The market impact of new products & services that can be developed on the basis of these innovations can be greater if companies choose to commercialise them through spin outs.
Arun Muthirulan, 08 March 2010
Recovering markets in Europe and North America present fresh opportunities for Indian media and technology companies with global ambitions.
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Uday Phadke, 02 March 2010
The global economy seems to have survived the economic slowdown triggered by the collapse of the credit boom-driven asset price bubble. There are still some fundamental weaknesses in the global financial system, that could make any potential international expansion unattractive. What should...
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Arun Muthirulan, 14 September 2009
Nokia has invested $70 million for a minority stake in the mobile payment technology company Obopay. This is another salvo in the ongoing battle being fought to control the mobile payments segment between banks, mobile networks, handset makers and start-ups.
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Arun Muthirulan, 19 April 2009
Tanla Solutions, based in Hyderabad, India is establishing a 50:50 joint venture with ZED Worldwide Holdings SL, a Spanish digital content and services company after it received approval from India’s Foreign Investment Promotion Board (FIPB). The JV is set up as a limited liability company, to...
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Michelle Wong, 07 April 2009