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Perspectives on building technology businesses from Cartezia

Marketing, Sales and Distribution

Digital technology has completely transformed the ways in which products and services are promoted, sold and delivered, in particular by enabling new ways of working, compressing timescales, facilitating interactive dialogues, and providing reliable audit trails.

Featured article:

Innovation in business models can deliver breakthrough competitive advantage

Dr. Uday Phadke discusses innovation in business models and how it can help companies establish competitive advantage. He uses the examples of Getty Images and dezineforce to illustrate how business model innovation has helped these companies alter the competitive landscape.

12 April 2010

Online video consumption grows, but pricing and business model challenges still remain

In spite of increasing consumption, the challenge of monetising online video content still remains as evidenced by the experience of YouTube and Hulu. More »

10 March 2010

Disney's partnership with Hulu will change the rules in online video distribution

Disney's investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google's YouTube and Apple's iTunes service. More »

02 May 2009

Can YouTube's quest for alternate revenue streams succeed?

With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that... More »

26 April 2009

Technology driven Digital Media and Marketing companies still attractive to investors

Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009. More »

05 April 2009

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