Digital technology has completely transformed the ways in which products and services are promoted, sold and delivered, in particular by enabling new ways of working, compressing timescales, facilitating interactive dialogues, and providing reliable audit trails.
In spite of increasing consumption, the challenge of monetising online video content still remains as evidenced by the experience of YouTube and Hulu.
Arun Muthirulan, 10 March 2010
The Media Industry is now in the throes of a dramatic crisis, which has been predicted (and ignored) many times but has now struck with a vengeance. The response of the media industry so far has been poor. Media companies need to re-shape their products and services, their business models, and...
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Uday Phadke, 09 December 2009
Disney’s investment and joint-venture partnership with ad-supported streaming video site Hulu, will seriously impact existing players like Google’s YouTube and Apple's iTunes service.
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Arun Muthirulan, 02 May 2009
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that...
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Michelle Wong, 26 April 2009
Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009.
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Arun Muthirulan, 05 April 2009