Newspapers and magazines need to change radically if they are be successful in the digital marketplace. Whilst print media will be with us for a long time to come, the future for newspapers is likely to be: smaller staff, format, influence, attention, profits and margins; focus on niches not mass audiences; linkages to other media; emphasis on more explanatory, investigative narratives.
News International has announced that it will start charging for access to The Times and The Sunday Times newspapers' digital editions from June 2010. By using a simple and affordable pricing model, it hopes to attract a loyal customer base. With straight forward payment terms and commitment, this new model could be a winner and usher in similar payment schemes by other newspaper publishers.
01 April 2010
Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive...
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29 March 2009
BT is finally moving back into the online classifieds space by acquiring the classifieds website site Ufindus for £20m in cash. BT lost its monopoly over 192 directory inquiries when Oftel deregulated the UK telecoms market in 2000, enabling new brands to combine new online and phone listings.
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15 July 2008
Guardian News & Media is expanding its US presence with the acquisition of ContentNext Media, the B2B media company which covers digital media, the entertainment and technology sectors, and publishes the online service paidContent.org. The terms of the deal were not disclosed.
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15 July 2008
The Indian media company Bennett, Coleman & Co, which owns the Times of India newspaper, has acquired Virgin Radio in the UK for $106 million. SMG, the Scottish broadcasting company which owns Virgin Radio (it bought the company in 2000), sold the national AM licence and FM London licence to...
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10 June 2008