Search engines are information retrieval tools designed to find information stored on computer devices or networks. They can dramatically reduce the time required to find information. Search engines provide an interface that enables users to submit a search query. In the case of text search engines, the search query is typically expressed as a set of words. There are several styles of search query syntax. Some text search engines prompt users to enter two or three words separated by white space, other search engines enable users to specify entire documents, pictures, sounds, and various forms of natural language. To speed up the search process, search engines typically collect metadata about items of interest beforehand, through indexing. Some search engines do not store an index. Crawler, or spider type search engines collect and assess items at the time of search. Meta search engines reuse the index or results of other search engines. Text-based search engine technology is now quite mature. Most new technology development is focused on image-based search, in particular using semantic technology.
With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that the sector as a whole faces in the coming months.
Michelle Wong, 26 April 2009
Google has created its own venture arm, Google Ventures, with an initial investment outlay of $100 million for 2009. Widely anticipated, this initiative firmly establishes Google in the ecosystem of entrepreneurs and start-ups keen to raise money in the current economic slowdown.
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Arun Muthirulan, 05 April 2009
Google has caused consternation in the media planning and buying community with the launch of its new web audience measurement service. Google's service is intended to help advertisers identify the best places to buy online ads by providing them with data on which web sites their target...
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Simon Fox, 14 July 2008
Microsoft has acquired Powerset, a private Silicon Valley Search Technology company for a reputed sum of about $100m. Powerset has been making waves in the Search Engine space recently with its ambitious plans to develop 'natural language' technology for web-search.
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Michelle Wong, 10 July 2008
Yahoo has quietly launched Search as as Service, in a move which could shake up the Search marketplace, although the announcement appears to have been masked by the confusion surrounding Microsoft's bid for Yahoo. Yahoo! Search BOSS is a web services platform which allows developers and...
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Sarita Jones, 10 July 2008