The digital divide between North America and South America is repeated (inversely) on the South American continent. The average Internet penetration rate across South America is 15%, about a quarter of the average rate in North America. But this rate varies from 6-7% in Peru and Bolivia in the North, to rates above 20% in Chile and Argentina. Similarly, mobile phone penetration ranges from 30% in Peru and Bolivia, to 80% in Chile and Argentina, where about 15% of these are broadband connections. The biggest fixed line network is in Brazil. As a consequence, the digital market, particularly e-commerce and e-content is more developed in the Southern states.