Apple's multi-prong strategy, hatched in the tough times from 2001 to 2003, is now paying off handsomely. In those difficult days when revenues stayed stubbornly flat, and margins hovered around zero, Apple re-invented its core Mac range of computers,...
31 March 2008
The impact of Social Networks is growing rapidly in the UK. Social networks now account for more than 5% of traffic and 20% of all page impressions in the UK, and younger users are more likely to use them than web-mail based services. Viral marketing...
25 February 2008
Widgets are mini-applications that allow marketeers to distribute, track and update their content beyond their own domain. The major social networking sites, such as Facebook, have adopted widgets with enthusiasm and media companies are now also...
10 January 2008
Blue-ray is now set to become the industry standard for High Definition DVDs after Toshiba withdrew its HD-DVD format following decisions by the majority of the Hollywood studios to back Sony's format. The industry hopes this will lead to a surge in...
19 February 2008
MySpace has launched it music store at long last with all the major record labels on board but it will only be available in the US to start with. The focus of the store will be on full-length audio streaming, with music downloads provided by Amazon...
25 September 2008
The global Advertising Market has grown slowly over the last five years, with annual increases averaging between 2% and 5%, depending on which data source you believe. The Total Global expenditure on Advertising in 2007 is estimated at around $445 bn...
04 January 2008
Online Advertising in now a well-established component of Global Advertising Spend, both in absolute (worth $32 bn) and relative terms (7% of total spend). Expenditure has grown broadly in line with the level of broadband internet penetration and the...
06 January 2008
Online Advertising Expenditure in the UK is now the lead indicator for how online advertising will grow globally over the next 24 months. In 2007, Online Advertising in the UK accounted for nearly 15% of all Advertising Expenditure, overtaking both...
07 January 2008
Teenagers are re-writing the rules for use of social media. In the US, 93% of teenagers use the Internet, and nearly 40% of them treat it as a venue for social interaction.
09 January 2008
e-Bay has come a long way since it was founded as an auction site in 1995, recording steady growth in e-commerce revenues year on year to become one of the major players in the global digital market. But it now faces serious challenges which it can...
25 January 2008