Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009.
Arun Muthirulan, 05 April 2009
Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive...
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Reiko Uchida, 29 March 2009
Google has caused consternation in the media planning and buying community with the launch of its new web audience measurement service. Google's service is intended to help advertisers identify the best places to buy online ads by providing them with data on which web sites their target...
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Simon Fox, 14 July 2008