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    <title>Catalyzt: Tag: ad planning</title>
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    <copyright>Copyright: (C) Cartezia Cambridge Limited. All rights reserved.</copyright>
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      <title>Changes in Advertising Market will dramatically impact Business Models</title>
      <description><![CDATA[Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive growth in online ad spending are now bracing themselves for the impending economic winter.]]></description>
      <link>http://www.catalyzt.com/article/changes-in-advertising-will-impact-business-models</link>
      <pubDate>Sun, 29 Mar 2009 00:00:00 GMT</pubDate>
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      <title>Google's new Audience Measuring System threatens Ad Planning Market</title>
      <description><![CDATA[Google has caused consternation in the media planning and buying community with the launch of its new web audience measurement service. Google's service is intended to help advertisers identify the best places to buy online ads by providing them with data on which web sites their target audiences visit. Google's stated objective is to connect advertisers and publishers and provide them with demographics and usage patterns of target audiences. The pilot service is currently only available to selected players but it is expected to be publicly available shortly.]]></description>
      <link>http://www.catalyzt.com/article/google-threatens-ad-planners</link>
      <pubDate>Mon, 14 Jul 2008 00:00:00 GMT</pubDate>
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