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Perspectives on building technology businesses from Cartezia

Tag: advertising mix

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Media Companies need to change rapidly to survive and compete

The Media Industry is now in the throes of a dramatic crisis, which has been predicted (and ignored) many times but has now struck with a vengeance. The response of the media industry so far has been poor. Media companies need to re-shape their products and services, their business models, and... More »

09 December 2009

Can YouTube's quest for alternate revenue streams succeed?

With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that... More »

26 April 2009

Technology driven Digital Media and Marketing companies still attractive to investors

Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009. More »

05 April 2009

Content owners cannot rely on Ads to compensate for declining Music revenues

Falling revenue growth and pricing pressures mean that ad-supported business models cannot compensate for declining music revenues. More »

31 March 2009

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