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Media Companies need to change rapidly to survive and compete

The Media Industry is now in the throes of a dramatic crisis, which has been predicted (and ignored) many times but has now struck with a vengeance. The response of the media industry so far has been poor. Media companies need to re-shape their products and services, their business models, and their approaches to channels and distribution techniques. Those who do this and get it right will survive and prosper.

Uday Phadke, 09 December 2009

Can YouTube's quest for alternate revenue streams succeed?

With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that... More »

26 April 2009

Technology driven Digital Media and Marketing companies still attractive to investors

Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009. More »

05 April 2009

Content owners cannot rely on Ads to compensate for declining Music revenues

Falling revenue growth and pricing pressures mean that ad-supported business models cannot compensate for declining music revenues. More »

31 March 2009

Changes in Advertising Market will dramatically impact Business Models

Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive... More »

29 March 2009

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