The Media Industry is now in the throes of a dramatic crisis, which has been predicted (and ignored) many times but has now struck with a vengeance. The response of the media industry so far has been poor. Media companies need to re-shape their products and services, their business models, and their approaches to channels and distribution techniques. Those who do this and get it right will survive and prosper.
Uday Phadke, 09 December 2009