Overall US Advertising Expenditure has grown slowly over the past three years, from a total of $ 151 Bn in 2005 to $158.6 Bn in 2007. Over the same period, US Online Advertising has grown more rapidly from $12.5 Bn to $ 19.6 Bn. Online Advertising, including Text-based Search (which is not currently included in the IAB US statistics), now constitutes 12.3% of total Ad Spend in the US.
Sarita Jones, 07 January 2008
The global Advertising Market has grown slowly over the last five years, with annual increases averaging between 2% and 5%, depending on which data source you believe. The Total Global expenditure on Advertising in 2007 is estimated at around $445 bn (€ 305 bn).
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Simon Fox, 04 January 2008