﻿<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Catalyzt: Tag: advertising mix</title>
    <atom:link href="http://www.catalyzt.com/tag/advertising-mix?render=rss" rel="self" type="application/rss+xml" />
    <copyright>Copyright: (C) Cartezia Cambridge Limited. All rights reserved.</copyright>
    <link>http://www.catalyzt.com/tag</link>
    <description>"Tag: advertising mix" feed from Cartezia Cambridge Limited</description>
    <lastBuildDate>Sat, 31 Jul 2010 12:27:47 GMT</lastBuildDate>
    <language>en-gb</language>
    <ttl>3</ttl>
    <item>
      <title>Can YouTube's quest for alternate revenue streams succeed?</title>
      <description><![CDATA[With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that the sector as a whole faces in the coming months.]]></description>
      <link>http://www.catalyzt.com/article/youtube-alternate-revenue-streams</link>
      <pubDate>Sun, 26 Apr 2009 00:00:00 GMT</pubDate>
      <guid>http://www.catalyzt.com/article/youtube-alternate-revenue-streams</guid>
    </item>
    <item>
      <title>Technology driven Digital Media and Marketing companies still attractive to investors</title>
      <description><![CDATA[Deal investment dropped to a 10-year low of $1.3 billion, but technology driven Digital Marketing and Online Media companies still managed to attract investors and dominated media deals in Q1 2009.]]></description>
      <link>http://www.catalyzt.com/article/digital-media-marketing-cos-still-attractive</link>
      <pubDate>Sun, 05 Apr 2009 00:00:00 GMT</pubDate>
      <guid>http://www.catalyzt.com/article/digital-media-marketing-cos-still-attractive</guid>
    </item>
    <item>
      <title>Content owners cannot rely on Ads to compensate for declining Music revenues</title>
      <description><![CDATA[Falling revenue growth and pricing pressures mean that ad-supported business models cannot compensate for declining music revenues.]]></description>
      <link>http://www.catalyzt.com/article/ad-supported-business-model-cannot-compensate-for-declining-music-revenues</link>
      <pubDate>Tue, 31 Mar 2009 00:00:00 GMT</pubDate>
      <guid>http://www.catalyzt.com/article/ad-supported-business-model-cannot-compensate-for-declining-music-revenues</guid>
    </item>
    <item>
      <title>Changes in Advertising Market will dramatically impact Business Models</title>
      <description><![CDATA[Major changes in the advertising market are starting to impact the business models of companies that rely on advertising revenues. Traditional publishers have already borne the brunt of the shift from print to online advertising. New media publishers who initially benefited from the explosive growth in online ad spending are now bracing themselves for the impending economic winter.]]></description>
      <link>http://www.catalyzt.com/article/changes-in-advertising-will-impact-business-models</link>
      <pubDate>Sun, 29 Mar 2009 00:00:00 GMT</pubDate>
      <guid>http://www.catalyzt.com/article/changes-in-advertising-will-impact-business-models</guid>
    </item>
    <item>
      <title>US Online Advertising</title>
      <description><![CDATA[Overall US Advertising Expenditure has grown slowly over the past three years, from a total of $ 151 Bn in 2005 to $158.6 Bn in 2007.  Over the same period, US Online Advertising has grown more rapidly from $12.5 Bn to $ 19.6 Bn.  Online Advertising, including Text-based Search (which is not currently included in the IAB US statistics), now constitutes 12.3% of total Ad Spend in the US.]]></description>
      <link>http://www.catalyzt.com/article/us-online-advertising-mix-2007</link>
      <pubDate>Mon, 07 Jan 2008 00:00:00 GMT</pubDate>
      <guid>http://www.catalyzt.com/article/us-online-advertising-mix-2007</guid>
    </item>
  </channel>
</rss>