AOL has now formally concluded its acquisition of the Social Network, Bebo, for $850 million. Bebo will no longer operate as a stand-alone site, instead AOL is combining Bebo, AIM, ICQ and its other community platforms into a new business unit known as the People Networks with some 80 million unduplicated users. Joanna Shields, who led the sale as president of Bebo, joins AOL as president of the new business unit.
Michelle Wong, 08 June 2008
MySpace, Facebook and Bebo retained the top three spots in the ranking of US Social Networking sites in 2007, with MySpace still claiming over 70% of the traffic to social networks in spite of the publicity surrounding Facebook. MySpace now claims to have over 130 million users in the US.
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Simon Fox, 25 February 2008
The impact of Social Networks is growing rapidly in the UK. Social networks now account for more than 5% of traffic and 20% of all page impressions in the UK, and younger users are more likely to use them than web-mail based services. Viral marketing campaigns are also likely to be dominated by...
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Michelle Wong, 25 February 2008