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Tag: ipod

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iPhone drives doubling of Apple's revenues from 2007 to 2009

Apple's latest results show that the strategy of adding new product innovations, while maintaining revenues from older product lines, is working brilliantly. Apple's total revenues nearly doubled from 2007 to 2009, to nearly $43bn in 2009. More »

Tuesday, March 16, 2010

Apple's multi-prong strategy pays off

Apple's multi-prong strategy, hatched in the tough times from 2001 to 2003, is now paying off handsomely. In those difficult days when revenues stayed stubbornly flat, and margins hovered around zero, Apple re-invented its core Mac range of computers, and launched the iPod and iTunes to become a... More »

Monday, March 31, 2008