The Cloud has become the latest marketing bandwagon for the Computing, Media and Telecommunications industries. New initiatives covering a range of technologies, services and business models have been conflated under this heading, with forecasts for dramatic growth in Cloud Computing and Services. The Cloud offers some significant new high-margin revenue opportunities but those building Cloud services need to be aware of the challenges in building and running profitable, scalable services, including multi-tenancy, service management and optimization and appropriate business models.
30 March 2009