With Ad revenues falling, content owners are looking to develop alternate revenue streams more closely tied to their users' online behaviour. In a slowing worldwide economy, these initiatives are key to their survival until growth returns to the market. YouTube exemplifies the challenges that the sector as a whole faces in the coming months.
Michelle Wong, 26 April 2009
The global Advertising Market has grown slowly over the last five years, with annual increases averaging between 2% and 5%, depending on which data source you believe. The Total Global expenditure on Advertising in 2007 is estimated at around $445 bn (€ 305 bn).
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Simon Fox, 04 January 2008