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Glam Media acquires Monetise in the UK

Glam Media has started using the big pot of money it raised earlier this year, announcing its first acquisition. It has bought out the London-based online ad sales rep company, Monetise, for an undisclosed sum. The UK company was founded three years ago, and sells ads for top sites in the UK, such as Flixster, ARTISTDirect and TVGuide.co.uk.

Reiko Uchida, 17 June 2008

Impact of Social Networks in the UK grows dramatically

The impact of Social Networks is growing rapidly in the UK. Social networks now account for more than 5% of traffic and 20% of all page impressions in the UK, and younger users are more likely to use them than web-mail based services. Viral marketing campaigns are also likely to be dominated by... More »

25 February 2008

Guardian Unlimited leads the way online

Guardian Unlimited, the Guardian Newspaper's online presence continues to maintain its leadership amongst UK Newspaper Groups, attracting over 19 million unique users in January 2008. This bald statistic, however, belies the fact that 75% of these visitors were from outside the UK, which has... More »

11 January 2008

UK Online Advertising now a leading industry indicator

Online Advertising Expenditure in the UK is now the lead indicator for how online advertising will grow globally over the next 24 months. In 2007, Online Advertising in the UK accounted for nearly 15% of all Advertising Expenditure, overtaking both radio and direct mail expenditure. More »

07 January 2008